Juniper Ridge Landscaping
Juniper Ridge Landscaping is a startup lawn mowing and landscaping provider run be a teenager. The name was chosen because of the neighborhood being overrun with the juniper trees.
The goal of this logo was to keep it as close to the pacific northwest feel and to be a little imperfect, because nature is not geometrical. After coming up with a few basic sketches, we decided to go with one design that was actually drawn from the images of the view from the neighborhood where the business operates. The brown and green are used to keep it as close to nature as possible.