Loveable Little Creations
Loveable Little Creations is a handmade clothing designer for kids. The concept behind the logo was inspired by the love between the mom and kids and the love that goes into making each one of the outfits. I immensely enjoyed drawing the elephants and since handmade things are unique, the position of the letters in the logo is set out of grid to represent the difference and uniqueness of the products.
With the love in the name, using a heart icon was a no brainer, but using it in the right position was essential. The brand is aimed at active and fun loving kids and their parents, so an assortment of colors is used on the logo, but that does not compromise the look of the logo in black and white.